E-commerce and SEO

agm_shotThese days many people are setting up their own e-commerce business, often based from home, and this is an area I have a great deal of experience in, not only setting up small e-commerce sites but also running my own web stores as well.

An e-commerce operation divides squarely into two parts; site creation (software licensing, design, layout, SSL certificates, network and so on), and shop management (adding products, changing prices, processing orders etc.). The former is what I would do for you, the latter is what you do on a day-to-day basis. However, and unusually amongst web designers, I also run my own WooCommerce web shop, while I have also set up sites using other services such as  Mals-E,  Get Shopped, Shopify, Prestashop and the legacy product Actinic Sellerdeck.

So as well as being able to set up your site, being an e-shopkeeper myself I can also share my experiences of everyday operation. Google feed generation, order process automation and tax and shipping options often take someone who has some hands-on experience to know how to use them.

If you are setting up your first e-commerce operation a store supported by Kaywebs offers a pretty comprehensive service; the only other elements you need to sort out yourself are things like sourcing your product inventory, storage, and insurance. Phone or email for more information.

Search engine optimisation (SEO) for your site

It’s important to remember, especially in challenging economic times, how cost effective a web site is (compared to other forms of advertising) at getting your exact message across to potential customers and making sure they see it. There are many so-called “SEO specialists” out there, touting for business by sending out scare-mongering emails that say “your site is not indexed by Google!” and “nobody can see your web site!”. Sometimes these statements are true but it’s worth checking to see how easy your site is to find, using your own keywords, before panicking, as many of these guys prey on the customer’s uncertainty to line their pockets.

If your site is indeed not easy to find, and is in WordPress, (which is by far the most common case these days) – I’d use one of the best SEO plug-ins to help with rewording your site to optimise the use of your keywords. I would also research the subject material of your site to make some suggestions for other keywords that people might be searching for but you don’t currently use.

Pricing for SEO work is carried out on the standard hourly rate so it varies depending on the size of the site. I only work with bona-fide small business sites, not franchisees for adult / gambling / financial / political operations.

Google Adwords

Whilst SEO work is effective it can take time for site changes to be indexed by Google, and even then there are no guaranteed results. So for quicker and more predictable search engine visibility I also run Google Adwords campaigns for some clients. I run all small campaigns through my own Adwords account and all I need from you (as the expert in your field) to make a start, is some idea of the keywords you really want to focus on. My service includes the initial set-up of your advert(s) and related keywords, analysis of other words that might be relevant, and monthly monitoring and tuning of the campaign to identify poorly performing keywords and advertisements. At the end of each month I send out a spreadsheet showing you how things went.

Pricing is in terms of an initial set-up fee, to create up to three ads for you within the constraints of the ad box, set up the keywords and costs per click to match your specified budget, and then each month you just pay an account management fee which is a percentage of your monthly budget (plus the Google fees I pay on your behalf).

Customers consistently report back that this service is giving them better results than having to worry about tweaking all the settings and monitoring the Adwords results themselves as well as keeping abreast of all the Adwords system and sorting algorithm changes that are introduced from time to time and change the way search results are calculated.